Abstract
Several researchers have suggested that in order to develop nutritional information programs that consumers find useful, we must understand how people cognitively process and learn nutritional information. In this study we make just such an effort. Our results suggest that more knowledgeable consumers learn new nutritional information more easily, because not only does greater knowledge directly effect recall, but it also permits people to process new information at deeper semantic levels.
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Kanwar, R., Olson, J.C., Chung, E.L. (2015). Do Nutritional Knowledge and Depth of Processing Influence the Recall of Nutritional Information?. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_2
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DOI: https://doi.org/10.1007/978-3-319-17049-7_2
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