Abstract
International marketing is viewed by many as a subject of serving the interest of exporters and as a tool of overseas sales. Equally important is the importing side of the international marketing equation. This paper explores the purchasing behavior of U.S. import managers by identifying major determinants of their import decisions.
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© 2015 Academy of Marketing Science
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Ghymn, KI. (2015). Import Decision Making: What Factors Influence U.S. Import Managers?. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_48
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DOI: https://doi.org/10.1007/978-3-319-16946-0_48
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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