Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

  • Vinay Kothari

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Carlton A. Maile, Nessim Hanna
    Pages 24-26
  3. Robert McWilliams, Earl Naumann, Stanley Scott
    Pages 27-30
  4. Scott M. Smith, J. Patrick Kelly
    Pages 31-34
  5. A. Clyde Vollmers
    Pages 35-39

About these proceedings


​This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • Vinay Kothari
    • 1
  1. 1.Stephen F. Austin State UniversityNacogdochesUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16945-3
  • Online ISBN 978-3-319-16946-0
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • About this book
Industry Sectors
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Consumer Packaged Goods