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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

  • Vinay Kothari

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Carlton A. Maile, Nessim Hanna
    Pages 24-26
  3. Robert McWilliams, Earl Naumann, Stanley Scott
    Pages 27-30
  4. Scott M. Smith, J. Patrick Kelly
    Pages 31-34
  5. A. Clyde Vollmers
    Pages 35-39
  6. Terese L. Lookinland, Gerard J. Carvalho, Kent L. Granzin
    Pages 99-103
  7. David L. Loudon, Claude Simpson
    Pages 104-108
  8. Michael K. Mills
    Pages 113-117
  9. Sak Onkvisit, John J. Shaw
    Pages 118-119
  10. Kathy Pettit, John H. Hallaq
    Pages 120-123
  11. Maggie J. W. Smith, Jack A. Lesser
    Pages 134-138
  12. Ugur Yavas, Glen Riecken, Maurice Clabaugh
    Pages 151-154
  13. Venkatakrishna V. Bellur, Ramanchandran Bharath
    Pages 155-157
  14. Michael R. Czinkota, Wesley J. Johnson
    Pages 162-165
  15. Mary L. Joyce, Kathleen A. Krentler
    Pages 166-171
  16. Earl Naumann, Robert McWilliams, Douglas J. Lincoln
    Pages 186-190
  17. Allan C. Reddy, C. P. Rao
    Pages 191-195
  18. David M. Dougherty, Christine Specter
    Pages 200-204
  19. Robert L. King, Teresa Pałaszewska-Reindl, Adam J. Kochane
    Pages 209-214

About these proceedings

Introduction

​This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • Vinay Kothari
    • 1
  1. 1.Stephen F. Austin State UniversityNacogdochesUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-16946-0
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16945-3
  • Online ISBN 978-3-319-16946-0
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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