Abstract
Even the most dedicated advocate of solar energy will admit that thus far, the general public's verbalized enthusiasm for solar energy has not been matched by its actual purchases of solar equipment.
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References
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Kress, G., Hages, B. (2015). Distribution Procedures—An Impediment to the Sale of Solar Products. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_4
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DOI: https://doi.org/10.1007/978-3-319-16946-0_4
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