Abstract
This paper reviews the applications of OR/MS to the Health Industry. It contrasts the successes at the micro level with the lack of fruitful applications at the macro level, and highlights the need to research the dynamics of implementation.
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© 2015 Academy of Marketing Science
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Bellur, V.V., Bharath, R. (2015). Quantitative Tools and Health Service Industry. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_37
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DOI: https://doi.org/10.1007/978-3-319-16946-0_37
Publisher Name: Springer, Cham
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