Abstract
This presents the results of a study designed to investigate the impact of risk on store choice of used merchandise. A variety of retail stores dealing in used goods are examined using a perceived risk paradigm. Findings of the study show perceived risk differences between permanent and temporary used merchandise stores as well as profit and nonprofit stores.
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Yavas, U., Riecken, G., Clabaugh, M. (2015). Perceived Risk in Store Choice in the Second Order Market. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_36
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DOI: https://doi.org/10.1007/978-3-319-16946-0_36
Publisher Name: Springer, Cham
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