Abstract
High interest rates and inflation, combined with deregulation of the transportation industry, have significantly affected the environment within which channel decisions are conceived and implemented. In this article, freight consolidation is presented as a strategic response to these environmental disturbances.
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© 2015 Academy of Marketing Science
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Jackson, G.C., Morgan, F.W. (2015). Freight Consolidation Strategies for Channel Management: A Response to Environmental Change. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_3
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DOI: https://doi.org/10.1007/978-3-319-16946-0_3
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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