Abstract
In the search for ways to improve the quality of life for the elderly, one area receiving increasing attention has been the activities of the elderly in the marketplace--especially their purchase of food items. Although food expenditures account for a significant portion of the elderly’s monthly outlay of money and time, very little is known about their specific shopping activities and problems.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Krueckeberg, H., Kress, G. (2015). Alternative Action Opportunities for the Food Industry to Better Serve the Households of the Aged and Aging. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_23
Download citation
DOI: https://doi.org/10.1007/978-3-319-16946-0_23
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
eBook Packages: Business and EconomicsBusiness and Management (R0)