Abstract
This exploratory research paper reports an experiment, which was conducted to establish the relationship between store image and customer deviant behavior. The experiment in which 807 university students were studied provided some evidence indicating a positive correlation. Further research is recommended.
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Kothari, V., Solomon, R.H. (2015). The Relationship between Store Image and Customer Deviant Behavior: An Exploratory Study. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_22
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DOI: https://doi.org/10.1007/978-3-319-16946-0_22
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
Online ISBN: 978-3-319-16946-0
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