Abstract
The attitudes of U.S. consumers and business people from Long Beach, California towards current consumerism issues were compared with those of their Swedish counterparts in Uppsala. Significant differences were found not only between the two countries, but between consumers and business people as well. The present Swedish experiment of attempting to establish marketing and production guidelines through negotiations between governmental and industry authorities was also discussed.
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Klein, G.D. (2015). A Cross-Cultural Comparison of the Attitudes of Consumers and Business People Towards Consumerism. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_11
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DOI: https://doi.org/10.1007/978-3-319-16946-0_11
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