Abstract
Nonresponse to individual questionnaire items effectively reduces sample size, especially in multi-item scales and multivariate analyses requiring complete sets of observations per respondent, and raises issues of validity. This paper examines the split-sample reliability of a within-question-group sequence effect found to be present in the aggregate sample data.
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Dickinson, J.R., Kirzner, E. (2015). Split-Sample Reliability of a Secondary Sequence Effect on Questionnaire Item Omission. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_98
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DOI: https://doi.org/10.1007/978-3-319-16937-8_98
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