Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

  • John C. Rogers III
  • Charles W. Lamb, Jr.

Table of contents

  1. Front Matter
    Pages i-xxvi
  2. Peter S. Carusone, Brenda J. Moscove
    Pages 1-5
  3. J. Daniel Lindley, Rajindar K. Koshal
    Pages 17-21
  4. J. Paul Merenski, Richard Lee Miller, M. Wayne DeLozier
    Pages 22-27
  5. Lynette S. Unger, James M. Stearns, Jack A. Lesser
    Pages 34-37
  6. David E. McNabb, Andreas Udbye, Axel Arentz
    Pages 45-45
  7. Joseph J. Belonax Jr., Andrew W. Brogowicz
    Pages 52-56
  8. Kent L. Granzin, Kenneth D. Bahn
    Pages 57-62
  9. Nessim Hanna, Bob Ahuja, Dee Kumar
    Pages 68-71
  10. John C. Keyt, Havva J. Altuner
    Pages 83-86

About these proceedings


​This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • John C. Rogers III
    • 1
  • Charles W. Lamb, Jr.
    • 2
  1. 1.Utah State UniversityLoganUSA
  2. 2.Texas Christian UniversityFort WorthUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16936-1
  • Online ISBN 978-3-319-16937-8
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • About this book
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