Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

  • John C. Rogers III
  • Charles W. Lamb, Jr.

Table of contents

  1. Front Matter
    Pages i-xxvi
  2. Peter S. Carusone, Brenda J. Moscove
    Pages 1-5
  3. J. Daniel Lindley, Rajindar K. Koshal
    Pages 17-21
  4. J. Paul Merenski, Richard Lee Miller, M. Wayne DeLozier
    Pages 22-27
  5. Lynette S. Unger, James M. Stearns, Jack A. Lesser
    Pages 34-37
  6. David E. McNabb, Andreas Udbye, Axel Arentz
    Pages 45-45
  7. Joseph J. Belonax Jr., Andrew W. Brogowicz
    Pages 52-56
  8. Kent L. Granzin, Kenneth D. Bahn
    Pages 57-62
  9. Nessim Hanna, Bob Ahuja, Dee Kumar
    Pages 68-71
  10. John C. Keyt, Havva J. Altuner
    Pages 83-86
  11. Jack A. Lesser, Peggy A. Murphy, Sandra A. Jennings
    Pages 90-94
  12. William J. Lunstrom, Ernest B. Uhr, Donald Sciglimpaglia
    Pages 95-98
  13. Sak Onkvisit, John J. Shaw
    Pages 104-109
  14. V. Kanti Prasad, George P. Moschis, Jeffrey D. Fribert
    Pages 110-112
  15. Margaret H. Rucker
    Pages 113-116
  16. Michael Ursic, Roger J. Best, Rebecca J. Klemm
    Pages 122-125
  17. Terry M. Weisenberger, Harold W. Babb
    Pages 130-134
  18. David R. Wheeler
    Pages 135-135
  19. Terrell G. Williams, John C. Rogers
    Pages 136-138
  20. A. Edward Spitz, R. Rodman Ludlow
    Pages 153-157
  21. Michael F. d’Amico, David P. Loyd
    Pages 164-165
  22. M. Jeffery Kallis, Kathleen A. Krentler
    Pages 171-173
  23. Alan Oppenheim, Rosa Oppenheim
    Pages 174-177
  24. Lynn M. Schultz, Rebecca M. J. Yates
    Pages 181-186
  25. T. A. Cates, E. James Randall, Ernest F. Cooke
    Pages 192-196
  26. Robert W. Eckles, Timothy J. Novotny
    Pages 197-197
  27. Alvin J. Williams, A. Ben Oumlil
    Pages 198-198
  28. Michael R. Czinkota, Michael L. Ursic
    Pages 199-201

About these proceedings


​This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​


Academy of Marketing Science Customer Behavior Developments in Marketing Science Marketing Research Marketing Strategy

Editors and affiliations

  • John C. Rogers III
    • 1
  • Charles W. Lamb, Jr.
    • 2
  1. 1.Utah State UniversityLoganUSA
  2. 2.Texas Christian UniversityFort WorthUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-16936-1
  • Online ISBN 978-3-319-16937-8
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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