Abstract
This paper analyzes the relative effectiveness of philosophical orientation versus lifestyle variables as a basis for segmenting the market for nonprofit organizations. Philosophical orientation, measured here as one’s willingness to support environmental causes, affects individuals’ likelihood to financially support an organization with compatible views but not necessarily to become a frequent visitor.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Lawrence A. Crosby, James R. Taylor, and Thomas C. Kinnear, “The Role of Ecological Concern in the Passage of the Michigan Container Law," American Marketing Association 1980 Educators’ Conference Proceedings, 46 (1980) 448-52.
Karl E. Henion, “The Effect of Ecologically Relevant Information on Detergent Sales," Journal of Marketing Research, 9 (February, 1972) 10-14.
Thomas C. Kinnear and James R. Taylor, “The Effect of Ecological Concern on Brand Perceptions," Journal of Marketing Research, 10 (May, 1973) 191-97.
Philip Kotier, Marketing for Nonprofit Organizations (Englewood Cliffs, N.J.: Prentice Hall, Inc., 1982).
—. "Strategies for Introducing Marketing into Nonprofit Organizations," Journal of Marketing, 43 (January, 1979) 37-44.
— and Sidney J. Levy, “Broadening the Concept of Marketing," Journal of Marketing, 33 (January, 1969) 10-15.
Christopher H. Lovelock and Charles B. Weinberg, “Public and Nonprofit Marketing Comes of Age," Review of Marketing, American Marketing Assoc, (1978) 413-52.
Michael P. Maloney, Michael P. Ward, and G. Nicholas Braucht, “A Revised Scale for the Measurement of Ecological Attitudes and Knowledge," American Psychologist (1975) 787-90.
William A. Mindak and H. Malcolm Bybee, “Marketing1s Application to Fund Raising," Journal of Marketing, 35 (July, 1971) 13-18.
Patrick E. Murphy, Norman Kangun, and William B. Locander, “Environmentally Concerned Consumers - Racial Variations," Journal of Marketing, 42 (October, 1978) 61-66.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Czepiec, H. (2015). Philosophical Orientation: A New Dimension for Market Segmentation by Nonprofit Organizations. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_85
Download citation
DOI: https://doi.org/10.1007/978-3-319-16937-8_85
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
eBook Packages: Business and EconomicsBusiness and Management (R0)