Abstract
This paper reviews previous attempts to study retail store image. It focuses on the conceptual problems one encounters in this area. Five issues relating to the store image, namely store dimensions, image formation process, image variation in different departments, image variation in multiunit establishments and image differences among different clientele groups are examined. Different measurement tools are also contrasted. A new definition of retail store is also suggested.
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Tse, D.K.C. (2015). Retail Store Image Research-A Critical Review. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_6
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DOI: https://doi.org/10.1007/978-3-319-16937-8_6
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