Abstract
The authors present a model for examining channel relationships, adapted from management theories, which holds promise as a means for quantifying and evaluating channel relationships on non-economic bases. The contribution of the social sciences is elaborated in counterpoint to the typical economic descrintion of these relationships. A process for measuring channel member perceptions is suggested.
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Merenski, J.P., Miller, R.L., DeLozier, M.W. (2015). A Value Exchange Model for the Channel of Distribution. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_5
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DOI: https://doi.org/10.1007/978-3-319-16937-8_5
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