Abstract
About 40 percent of every health care dollar in the United States is spent within a hospital. The hospital is the nucleus of the health care delivery system. Despite its importance, the hospital industry is faced with tough competition, community misconceptions, consumerism, decreasing government support, rising costs, consolidated acquisitions and demanding accountability for quality health care. Hence, only the most progressive and finest institutions will survive.
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References
Diana Moeller, "What’s So Different About Quality Assurance in Small, Rural Hospitals," Hospitals, June 1, 1981, 77.
Shirley Ann Munroe and James Schuman, "Small/Rural Hospitals Must Innovate in the ’80s," Hospitals, January 1, 1980, 99.
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Ibid.
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Ueinrauch, J.D., Pierce, J.R. (2015). Strategic Marketing in Small Hospitals: Confronting the Challenges and Opportunities. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_44
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DOI: https://doi.org/10.1007/978-3-319-16937-8_44
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