Abstract
A marketing audit can be used by a nursing department as a comprehensive and systematic examination of operations. The evaluation can uncover problem areas and opportunities and guide plans to improve marketing performance.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Clara Arndt and Loucine Huckabay, Nursing Administration; Theory for Practice with a Systems Approach. St. Louis: C. V. Mosby Co., 1975.
Leonard Berry, "Services Marketing is Different." Business. May–June 1980, p. 24–29.
Richard B. Chase, "Where Does the Consumer Fit in a Service Operation?", Harvard Business Review. November–December 1978, p. 137–142.
Ben M. Enis, Marketing Principles, the Management Process, second edition. Santa Monica, California: Good Year Publishing Company, Inc., 1977.
William Flexner, Eric Berkowitz, and Montague Brown, Strategic Planning in Health Care Management. Rock-ville, Md.: Aspen Publications, 1981.
James Gibson, John Ivancwich, and James Donnelly, Organizations. Piano, Texas: Business Publications, Inc., 1982.
William F. Glueck, "Business Policy and Strategic Management". New York: McGraw-Hill Book Company, 1980.
Philip Kotier, "Marketing for Nonprofit Organizations." Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1975.
Philip Kotier, "Marketing Management Analysis, Planning and Control", fourth edition. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1980.
Philip Kotier and William Gregor, "The Marketing Audit Comes of Age." Sloan Management Review. Winter 1977., p. 22–43.
Samuel Livey and Paul N. Loomba, "Health Care Administration: A Managerial Perspective. Philadelphia: J. B. Lipincott Co., 1973.
John Naylor and Alan Wood, "Practical Marketing Audits". New York: John Wiley & Sons, 1978.
Nigel Piercy, "How to Audit Marketing Research." Industrial Management. November 1978, p. 28–35.
Robert Rubright and Daniel MacDonald, Marketing Health and Human Services. Rockville, Md.: Aspen Systems Corporation, 1981.
Lynn Schultz, "Determinants of Nurses’ Employment Decisions." Working Paper, University of Dayton, 1982.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Schultz, L.M., Yates, R.M.J. (2015). A Marketing Audit for Nursing Administration. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_43
Download citation
DOI: https://doi.org/10.1007/978-3-319-16937-8_43
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
eBook Packages: Business and EconomicsBusiness and Management (R0)