Abstract
This paper reports the research efforts of a county health department serving a community of some 650,000 citizens. The department’s officers needed "hard figures" that might answer these five questions: 1) Was the community "health conscious"; 2) was the community interested in health risk appraisal programs; 3) what agency or business did the citizenry believe should offer such a program; 4) would the community respond to the offering of a "self-help" guide to health counselling services available in the county; and 5) what prices would be acceptable to the community in the health appraisal service and the guide?
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
d’Amico, M.F., Loyd, D.P. (2015). Assessing Community Interest in a Health Risk Appraisal Program. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_38
Download citation
DOI: https://doi.org/10.1007/978-3-319-16937-8_38
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16936-1
Online ISBN: 978-3-319-16937-8
eBook Packages: Business and EconomicsBusiness and Management (R0)