Abstract
Telecommunication shopping is a concept that has technologically been developed to the point where expanded market introduction is now possible. This research focuses on two different modes of telecommunications shopping for two distinct categories of consumer goods. Measures of attribute importance and beliefs are presented and discussed. The results suggest that significant gaps exist between the availability of innovative retailing systems and consumer acceptance of these same systems.
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George, R.J. (2015). The Future of Telecommunications Shopping: What are Cousumers Waiting for?. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_33
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DOI: https://doi.org/10.1007/978-3-319-16937-8_33
Publisher Name: Springer, Cham
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