Abstract
This paper investigates the determinants of coupon use behavior by comparing coupon users and nonusers in terms of their sociodemographic characteristics and psycho-graphic orientations. Some differences in psychographic orientations emerged from which implications are drawn.
* The author gratefully acknowledges the support of the University of Petroleum & Minerals in this study.
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Yavas, U. (2015). Deal Prone Consumers: A Comparative Profile of Coupon Users and Nonusers. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_32
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DOI: https://doi.org/10.1007/978-3-319-16937-8_32
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