Abstract
This study characterizes the market for fine restaurants as segments of non-patrons, light users and heavy users. Membership in these segments was found related to the life styles, demographics, and values of consumers. Little was learned of these segments through investigation of their attitudes toward nutrition and dietary issues and the benefits they require for food purchase and preparation.
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Granzin, K.L., Bahn, K.D. (2015). The Market for Fine Restaurants. In: Rogers III, J., Lamb, Jr., C. (eds) Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16937-8_13
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DOI: https://doi.org/10.1007/978-3-319-16937-8_13
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