Abstract
One of the factors that determines the effectiveness of the case study method of instruction is the quality of the teaching.
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References
J. Sterling Livingston, “Myth of the Well-Educated Manager,” Harvard Business Review, 49 (January-February 1971), 78–89.
Stuart U. Rich, “What Makes a Good Teaching Case, and How Can Quality Be Improved?” Marketing 1776–1976 and Bevond, 1976 Educators’ Proceedings, Series #39, Edited by Kenneth L. Bernhardt (Chicago: American Marketing Association, 1976), 544–546.
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Winer, L. (2016). What are the Best Ways to Teach Case Studies?. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_42
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DOI: https://doi.org/10.1007/978-3-319-16934-7_42
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