Editors:
- Includes the full proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
- Provides a variety of quality research in the fields of marketing theory and practice
- Includes contributions related to marketing research, marketing management and consumer behavior
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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Table of contents (109 papers)
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Front Matter
About this book
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Editors and Affiliations
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University of Miami, Coral Gables, USA
Howard S. Gitlow, Edward W. Wheatley
Bibliographic Information
Book Title: Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Editors: Howard S. Gitlow, Edward W. Wheatley
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-16934-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2016
Hardcover ISBN: 978-3-319-16933-0Published: 09 June 2015
Softcover ISBN: 978-3-319-38674-4Published: 29 October 2016
eBook ISBN: 978-3-319-16934-7Published: 28 May 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XVIII, 394
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1979
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications