Skip to main content
SpringerLink
Log in

Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach

  • Conference paper
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

  • 1205 Accesses

Abstract

This research identified salient choice criteria and developed an instrument for measuring student perceptions of marketing as an academic major. The analysis identified the factor dimensions of freedom, growth and significance as being important in students’ choice decisions. MANOVA analysis examined differences in perceptions of freshmen and sophomore students.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • G.C. Helmstadter, Principles of Psychological Measurement (New York: Appleton-Century-Crofts, 1964).

    Google Scholar 

  • Fred N. Kerlinger, Foundations of Behavioral Research (Chicago: Holt, Rinehart, and Winston, Inc., 1973).

    Google Scholar 

  • Jum C. Nunnally, Psychometric Theory (New York: McGraw Hill Book Co., 1967).

    Google Scholar 

  • Charles F. Osgood, G.J. Suci, and P.H. Tannenbaum, The Measurement of Meaning (Urbana: university of Illinois Press, 1957).

    Google Scholar 

  • Wendell R. Smith and Blaine Cook, “Marketing Education and Marketing Personnel as Research Areas,” Journal of Marketing, XXXI (October, 1967), 59–63.

    Article  Google Scholar 

  • Everett W. Stephens, Nancy D. Stevens and Dorthy L. Arnold, “What Are the Attitudes of Students Toward Occupations,” Journal of College Placement, XXVII (December 1966 - January 1967), 27–29.

    Google Scholar 

  • Webster’s Third New International Dictionary of the English Language, unabridged, ed. Philip B. Gorve (Springfield, Massachusetts: G.& C. Merriam Co., 1971).

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Southern Illinois University at Carbondale, Coral Gables, Carbondale

    John H. Summey

Authors
  1. John H. Summey
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Miami, Coral Gables, FL, USA

    Howard S. Gitlow  & Edward W. Wheatley  & 

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Academy of Marketing Science

About this paper

Cite this paper

Summey, J.H. (2016). Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_41

Download citation

Publish with us

Policies and ethics

Search

Navigation