Abstract
This article discusses some of the major ways in which the American Assembly of Collegiate Schools of Business (AACSB) affects marketing professors, their priorities, curriculum design, and course content.
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References
AACSB Accreditation Council: Policies, Procedures and Standards 1976–77 (St. Louis: The American Assembly of Collegiate Schools of Business, 1976) p. 1.
AACSB Membership Directory 1976–77 (St. Louis: The American Assembly of Collegiate Schools of Business, 1976) p. i.
For a listing of the standards, see: OP. C.T. AACSB Accreditation Council.
Robin T. Peterson and Ronald E. Carlson, "An Evaluation of School of Business Deans’ perceptions of the Advantages and Disadvantages of Accreditation," AACSB Bulletin ( ol. 13, o. 1: October, 1976) pp. 45–49.
Unpublished research by Robin Peterson and Dr. Aballa Hanafy of St. Cloud State University (Minnesota).
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© 2016 Academy of Marketing Science
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Gross, C.S., Peterson, R.T. (2016). The Implications of American Assembly of Collegiate Schools Standards To Marketing Educators. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_35
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DOI: https://doi.org/10.1007/978-3-319-16934-7_35
Publisher Name: Springer, Cham
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