Abstract
The quintupling of crude oil prices in 1973–1975 caused a giant increase in Iran’s and Saudi Arabia’s oil revenues which are channeled to finance their ambitious five-year development plans. For example, the new Saudi Economic Development Plan (1975–1980) calls for an expenditure of approximately $142 billion. Consequently, Iran and Saudi Arabia now rank as the most rapidly growing import markets between Europe and Japan.
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Kaikati, J.G. (2016). Marketing Methods in the Middle East. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_24
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DOI: https://doi.org/10.1007/978-3-319-16934-7_24
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