Skip to main content
SpringerLink
Log in

An Analysis of the Effectiveness of Export Marketing Decisions

  • Conference paper
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

  • 1259 Accesses

Abstract

This paper examines the relationship between a number of export policy measures and the export sales performance of a sample of companies in the U.K. clothing industry. Policy measures are used first in a discriminant analysis of above- and below-average exporters and, second, to explain a multi-dimensional measure of export performance using canonical correlation. The "jack-knife" technique is used to test the stability of these analyses.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • D.A Aaker (ed), Multivariate Analysis in Marketing: Theory and Application (Belmont, Calif. Wadsworth Publishing Co., 1971).

    Google Scholar 

  • T. Abdel-Malek, Managerial Export-Orientation: A Can-adian Study (University of Western Ontario, 1974).

    Google Scholar 

  • T.W. Anderson, An Introduction to Multivariate Statistical Analysis (New York: Wiley, 1958)

    Google Scholar 

  • Business Monitor M4, Overseas Transactions (HMSO, 1973).

    Google Scholar 

  • P.R. Cateora and J.M. Hess, International Marketing (Illinois: Irwin, 1971).

    Google Scholar 

  • M.Rc Crask and W.D. Perreault, "Validation of Discriminant Analysis in Marketing Research," Journal of Marketing Research, 14 (February, 1977), 60–68.

    Google Scholar 

  • M.T. Cunningham and R.I. Spigel, "A Study in Successful Exporting," European Journal of Marketing, 5 (Spring, 1971), 2–12.

    Article  Google Scholar 

  • P. Doyle and I. Fenwick, "Pitfalls of A,.I.D. Analysis," Journal of Marketing Research, 12 (November, 1975), 408–413.

    Google Scholar 

  • H.G. Hunt, J.D. Froggatt and P.J. Hovell, "The Management of Export Marketing in Engineering Industries," British Journal of Marketing, 1 (Spring, 1967), 10–24.

    Google Scholar 

  • ITI Research, Concentration on Key Markets (London: Betro Trust, 1975).

    Google Scholar 

  • London Chamber of Commerce and Industry, Export Generation (London: LCCI, 1975).

    Google Scholar 

  • Machine Tools E.D.C., A Handbook for Marketing Machinery (London: HMSO, 1970).

    Google Scholar 

  • G.H.G. McDougall and B.W. Stenning, "Identifying the High Performance Exporter," Canadian Commerce, (December, 1975), 12–15.

    Google Scholar 

  • Mechanical Engineering E.D.C., Market - the World (London: HMSO, 1968).

    Google Scholar 

  • D.G. Morrison, "On the Interpretation of Discriminant Analysis," Journal of Marketing Research, 6 (May, 1969), 156–163.

    Google Scholar 

  • F. Mosteller and J.W. Tukey, "Data Analysis, Including Statistics," in The Handbook of Social Psychology, ed.

    Google Scholar 

  • G. Lindsey and E. Aronson (Reading, Mass: Addison-Wesley, 1968), pp. 80–203.

    Google Scholar 

  • Political and Economic Planning Ltd, Attitudes in British Management (Harmondsworth: Penquin Books, 1966).

    Google Scholar 

  • Research Services Ltd. Export Market Research: A Survey of British Activity, 1965.

    Google Scholar 

  • B. Rollason, "What the Successful Exporter knows," Marketing, (November, 1971), 35–37.

    Google Scholar 

  • D. Simmonds and H. Smith, "The First Export Order: A Marketing Innovation," British Journal of Marketing, 2 (Winter, 1968), 93–100

    Google Scholar 

  • D. Tookey, "Factors Associated with Success in Exporting," Journal of Management Studies, 1 (March, 1964), 48–66.

    Google Scholar 

  • D. Tookey, Export Marketing Decisions (Harmondsworth: Penguin Books, 1975).

    Google Scholar 

  • Trade and Industry, "Benefits of Foreign Currency Finance," 1st April, 1977.

    Google Scholar 

  • J. Treasure, British Exports - 3 Myths Occasional Paper No. 16, British Institute of Practioners of Advertising.

    Google Scholar 

  • J.W. Tukey, "Bias and Confidence in Not-quite Large Samples," (abstract), Annals of Mathematical Statistics, 29 (June, 1958), 614.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Dalhousie University, Coral Gables, FL, USA

    Ian Fenwick

  2. Institut Superieur de Commerce et d’Administration des Enterprises, Coral Gables, FL, USA

    Lyn Amine

Authors
  1. Ian Fenwick
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Lyn Amine
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Miami, Coral Gables, FL, USA

    Howard S. Gitlow  & Edward W. Wheatley  & 

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Academy of Marketing Science

About this paper

Cite this paper

Fenwick, I., Amine, L. (2016). An Analysis of the Effectiveness of Export Marketing Decisions. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_21

Download citation

Publish with us

Policies and ethics

Search

Navigation