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Abstract

Various aspects of the relationship between export manufacturers and their overseas distributors are examined in study reported in this paper. Some support is found for an association between manufacturer stake in the relationship and conflict level, while strong support is found for an association between conflict and performance levels.

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© 2016 Academy of Marketing Science

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Rosson, P.J., Ford, I.D. (2016). Stake, Conflict and Performance in Export Marketing Channels. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_16

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