Abstract
Place branding might, could, and maybe even should play a central role in urban and regional governance. The vantage point of this chapter is that every place is a brand and that the processes of nonstandard regionalization that can be witnessed all over Europe create new places and, thus, new place brands. When employing place branding to these new types of regions, however, the traditional meta-geographies cannot be ignored. In this chapter, the aim is to take a first step to bring some order into the chaos. To this end, three categories of nonstandard regionalization are proposed and compared concerning place branding.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Adams PC (2009) Geographies of media and communication. Wiley Blackwell, Chichester
Barca F, McCann P (2012) The case for regional development intervention: place-based versus place-neutral approaches. J Reg Sci 52(1):134–152. doi:10.1111/j.1467-9787.2011.00756.x
Boisen M (2006) Re-drawing the map of Denmark: regional planning and the Danish structural reform of 2007. In: Pre-graduate paper on urban and regional planning. Faculty of Geosciences, Utrecht University, Utrecht
Boisen M (2007) City marketing in contemporary urban governance. Paper presented to the 51st world conference of the International Federation of Housing and Planning (IFHP), Copenhagen, 23–26 September
Boisen M, Terlouw K, van Gorp B (2011) The selective nature of place branding and the layering of spatial identities. J Place Manag Dev 4(2):135–147. doi:10.1108/17538331111153151
Braun E (2008) City marketing: towards an integrated approach. Erasmus Research Institute of Management (ERIM), Rotterdam. http://hdl.handle.net/1765/13694. Accessed 17 Feb 2014
Brenner N (1999) Globalisation as reterritorialisation: the re-scaling of urban governance in the European union. Urban Stud 36(3):431–451
Brenner N (2004) New state spaces: urban governance and the re-scaling of statehood. Oxford University Press, New York
Deas I (2006) From a new regionalism to an unusual regionalism? the emergence of non-standard regional spaces and lessons for the territorial reorganisation of the state. Urban Stud 43(10):1847–1877. doi:10.1080/00420980600838143
Eco U (2013) The book of legendary lands. Rizzoli Ex Libris, New York
European Commission (2014) Regional policy – inforegio. http://ec.europa.eu/regional_policy/index_en.cfm. Accessed 10 Mar 2014
Gertner D (2011) A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature. J Brand Manag 19(2):112–131
Hall T, Hubbard P (1998) The entrepreneurial city: geographies of politics, regime, and representation. Wiley, New York
Harvey D (1989) From managerialism to entrepreneurialism: the transformation in urban governance in late capitalism. Geogr Ann B Hum Geogr 71(1):3–17
Jessop B (1998) The rise of governance and the risk of failure: the case of economic development. Int Soc Sci J 115(50):29–45. doi:10.1111/1468-2451.00107
Kalandides A (2011) The problem with spatial identity: revisiting the ‘sense of place’. J Place Manag Dev 4(1):28–39. doi:10.1108/17538331111117142
Kalandides A (2012) Place branding and place identity. An integrated approach. Tafter J (43). http://www.tafterjournal.it/2012/01/03/place-branding-and-place-identity-an-integrated-approach/
Kavaratzis M (2004) From city marketing to city branding. Place Branding 1(1):58–73
Kavaratzis M, Ashworth GJ (2005) City branding: an effective assertion of identity or a transitory marketing trick? Tijdschr Econ Soc Geogr 96(5):506–514
Lucarelli A, Berg PO (2011) City branding: a state-of-the-art review of the research domain. J Place Manag Dev 4(1):9–27
Massey D (2005) For space. Sage, London
Nelles J (2014) Political rescaling and metropolitan governance in cross-border regions: comparing the cross-border metropolitan areas of Lille and Luxembourg. Eur Urban Reg Stud 21(1):104–122. doi:10.1177/0969776411431103
Perkmann M (2003) Cross-border regions in Europe: significance and drivers of regional cross-border co-operation. Eur Urban Reg Stud 10(2):153–171. doi:10.1177/0969776403010002004
Salet W, Thornley A, Kreukels A (2003) Metropolitan governance and spatial planning: comparative case studies of European city-regions. Spon Press, London
Terlouw K (2009) Rescaling regional identities: communicating thick and thin regional identities. Stud Ethn Natl 9(1):452–464
Weichhart P, Weiske C, Werlen B (2006) Place Identity und Images. Das Beispiel Eisenhüttenstadt. Institut für Geographie und Regionalforschung der Universität Wien, Vienna
Zenker S, Eggers F, Farsky M (2013) Putting a price tag on cities: insights into the competitive environment of places. Cities 30(February):133–139
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this chapter
Cite this chapter
Boisen, M. (2015). Place Branding and Nonstandard Regionalization in Europe. In: Zenker, S., Jacobsen, B. (eds) Inter-Regional Place Branding. Springer, Cham. https://doi.org/10.1007/978-3-319-15329-2_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-15329-2_2
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15328-5
Online ISBN: 978-3-319-15329-2
eBook Packages: Earth and Environmental ScienceEarth and Environmental Science (R0)