Abstract
Both science and society have affirmed that people can be addicted to gambling, video gaming, the Internet, texting, and even sex. It appears that exciting, fun, often risky, autotelic behaviors can turn into addictions. Thus, a curious question arises in the field of sport consumer behavior – Can certain people (i.e., avid fans) become “over-engaged” and addicted to sport consumption? The purpose of this research is to further advance the study of compulsive consumption by proposing and exploring the somewhat unusual notion of sport consumption addiction (SCA).
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Academy of Marketing Science
About this paper
Cite this paper
Aiken, K.D., Bee, C., Walker, N. (2016). Consumer Over-Engagement: A Foundational Investigation of Sport Consumption Addiction. In: Obal, M., Krey, N., Bushardt, C. (eds) Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11815-4_73
Download citation
DOI: https://doi.org/10.1007/978-3-319-11815-4_73
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-11814-7
Online ISBN: 978-3-319-11815-4
eBook Packages: Business and ManagementBusiness and Management (R0)