Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

  • Michael W. Obal
  • Nina Krey
  • Christian Bushardt
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Charles Ingene, Bulent Mengüç, Linda Price
    Pages 15-16
  3. Joe Cobbs, Jonathan Jensen, Mark Groza
    Pages 17-18
  4. Göran Svensson, Juan Carlos Sosa-Varela, Nils Hogevold, Carmen Padin, Carlos Ferro, Beverly Wagner et al.
    Pages 19-20
  5. Edgar Huang, Tianjiao Liu, Jing Wang
    Pages 21-32
  6. Edgar Huang, Jing Wang, Tianjiao Liu
    Pages 33-33
  7. Silke Bambauer-Sachse, Landisoa E. Rabeson
    Pages 35-40
  8. Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo, Mark Gleim
    Pages 51-52
  9. Nina Michaelidou, George Christodoulides, Uygar Kilic
    Pages 53-56
  10. Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou
    Pages 59-62

About these proceedings

Introduction

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.​

Keywords

Academy of Marketing Science Customer Behavior Marketing Engagement Marketing Strategy Quantitative Modeling

Editors and affiliations

  • Michael W. Obal
    • 1
  • Nina Krey
    • 2
  • Christian Bushardt
    • 3
  1. 1.Department of MarketingTemple UniversityPhiladelphiaUSA
  2. 2.Department of Marketing and AnalysisLouisiana Tech UniversityRustonUSA
  3. 3.Department of Marketing and AnalysisLouisiana Tech UniversityRustonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-11815-4
  • Copyright Information Academy of Marketing Science 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-11814-7
  • Online ISBN 978-3-319-11815-4
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Telecommunications
Consumer Packaged Goods