Abstract
This paper reports the results of an empirical examination of the ethical standards of marketing students attending a large Southeastern university. The results indicate that in many cases situational ethics do exist. In one of four tested cases, the students with more exposure to the business curriculum were more tolerant of unethical behavior. Few differences in the ethical views of male and female students were found. Some evidence did exist, however, to suggest that the ethical posture of women does change as their education level increases. These and other results are analyzed and compared to previous research findings.
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© 2015 Academy of Marketing Science
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Crittenden, V.L., Crittenden, W.F., Hawes, J.M. (2015). Ethical Standards of Marketing Students. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_35
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DOI: https://doi.org/10.1007/978-3-319-11101-8_35
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