Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

  • Naresh K. Malhotra

Table of contents

  1. Front Matter
    Pages I-XXIX
  2. Consumer Behavior

    1. Front Matter
      Pages 1-1
    2. Gary E. Popp, Willard B. Platzer
      Pages 2-6
    3. Carl Obermiller, April Atwood
      Pages 26-29
    4. Easwar S. Iyer, Kathleen Debevec
      Pages 40-45
    5. Miriam B. Stamps, Clint B. Tankersley
      Pages 51-55
    6. Erhard K. Valentin, Kent L. Granzin
      Pages 56-60
    7. Dena Thometz Saliagas, James J. Kellaris
      Pages 61-65
  3. International Marketing

    1. Front Matter
      Pages 77-77
    2. Lyn S. Amine, S. Tamer Cavusgil, Attila Yaprak
      Pages 78-83
    3. Tevfik Dalgic, Peter Ryan
      Pages 84-87
    4. C. P. Rao, A. Ben Oumlil
      Pages 88-91
    5. James M Livingstone
      Pages 96-100
    6. Nancy D. Marlow, Edward K. Marlow
      Pages 106-110
    7. Paul S. Hugstad, Michael Durr
      Pages 115-119
    8. Margaret Rucker, Susan Kaiser, Mary Barry, Debra Brummett, Carla Freeman, Alice Peters
      Pages 120-124
  4. Marketing Education

    1. Front Matter
      Pages 131-131
    2. Harold W. Babb, Susan Giga
      Pages 132-135
    3. Gerald M. Hampton
      Pages 147-151
    4. Vicky L. Crittenden, William F. Crittenden, Jon M. Hawes
      Pages 164-168
    5. Daniel J. Brown, William G. Browne, Beverly A. Browne
      Pages 179-183
  5. Marketing Management

    1. Front Matter
      Pages 193-193
    2. Kent L. Granzin, Janeen E. Olsen
      Pages 194-198
    3. Richard D. Teach, Linda L. Gregg
      Pages 199-203
    4. Ted Mitchell
      Pages 208-212

About these proceedings


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.



Academy of Marketing Science Brand Management Customer Behavior International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Naresh K. Malhotra
    • 1
  1. 1.Georgia Institute of TechnologyAtlantaUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-11100-1
  • Online ISBN 978-3-319-11101-8
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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