Abstract
A total of 359 articles from eight marketing journals were surveyed to determine authorship of articles and the employment affiliation of the articles’ author(s). The results suggest that some institutions have faculty who favor publishing in certain journals used in the present study.
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References
Marquardt, R. A. and G. W. Murdock (1983), "Analysis of Authorship in the Journal of Marketing, 1960–1981," Journal of Marketing Education, (Fall), pp. 53–57.
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© 2015 Academy of Marketing Science
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Clark, G.L. (2015). Information of Use to New Doctorates Interested in Publishing in Marketing Journals. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_30
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DOI: https://doi.org/10.1007/978-3-319-11101-8_30
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Publisher Name: Springer, Cham
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Online ISBN: 978-3-319-11101-8
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