Abstract
This research examined business students’ attitudes toward marketing. The results revealed that while business students generally had a favorable attitude toward marketing, differences emerged: (1) between marketing and non-marketing majors; (2) by whether a student was exposed to a marketing course or not; and (3) by the sex of the student. Implications for marketing educators are presented.
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Petroshius, S.M. (2015). An Empirical Analysis of Business Students’ Attitudes Toward Marketing:Implications for Marketing Educators. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_29
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DOI: https://doi.org/10.1007/978-3-319-11101-8_29
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