Abstract
Retail food distribution in Poland is essentially the responsibility of a cooperative organization, SPOŁEM, rather than a state enterprise. However, SPOŁEM’s operating practices reflect traditional socialist thinking with regard to product availability, pricing, and promotion. This paper examines the status of SPOŁEM’s physical facilities, product assortment, and pricing and promotional practices, and identifies some current social and economic trends in Poland which will require SPOŁEM’s management to reevaluate its marketing practices.
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King, R.L. (2015). Retail Food Distribution in a Socialist State: The Polish Experience. In: Malhotra, N. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-11101-8_21
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DOI: https://doi.org/10.1007/978-3-319-11101-8_21
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