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Consumer Payment Systems: Conceptual and Empirical Perspectives

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Marketing Horizons: A 1980's Perspective

Abstract

In the marketing literature little attention has been given to the investigation of consumer payment systems. Payment systems are modes of facilitating economic value exchanges; they are the set of financial alternatives which consumers may use to pay for goods and services. Payment systems form a portion of the essential core of the marketing exchange process; without them marketing transactions could not occur.

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Author information

Authors and Affiliations

  1. Marquette, USA

    Elizabeth C. Hirschman

Authors
  1. Elizabeth C. Hirschman
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Editor information

Editors and Affiliations

  1. Northern Michigan University, Marquette, Michigan, USA

    Venkatakrishna V. Bellur

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© 2015 Academy of Marketing Science

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Hirschman, E.C. (2015). Consumer Payment Systems: Conceptual and Empirical Perspectives. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_45

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