Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

  • Venkatakrishna V. Bellur

Table of contents

  1. Front Matter
    Pages i-xvii
  2. M. D. Bernacchi, Ken Kono, Gail Willette
    Pages 19-21
  3. Phillip B. Niffenegger, Jan Cooper Taylor, Ronald D. Taylor
    Pages 33-36
  4. Roger Heeler, Stan Reid, Chike Okechuku
    Pages 37-42
  5. A. Coskun Samli, Glen Riecken, Carolyn W. Salmon
    Pages 47-49
  6. H. Robert Dodge
    Pages 81-84

About these proceedings


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective


Academy of Marketing Science Customer Behavior Industrial Marketing International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Venkatakrishna V. Bellur
    • 1
  1. 1.Northern Michigan UniversityMarquetteUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-10965-7
  • Online ISBN 978-3-319-10966-4
  • About this book
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