Marketing Horizons: A 1980's Perspective

Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference

  • Venkatakrishna V. Bellur

Table of contents

  1. Front Matter
    Pages i-xvii
  2. M. D. Bernacchi, Ken Kono, Gail Willette
    Pages 19-21
  3. Phillip B. Niffenegger, Jan Cooper Taylor, Ronald D. Taylor
    Pages 33-36
  4. Roger Heeler, Stan Reid, Chike Okechuku
    Pages 37-42
  5. A. Coskun Samli, Glen Riecken, Carolyn W. Salmon
    Pages 47-49
  6. H. Robert Dodge
    Pages 81-84
  7. Larry S. Lowe, C. Richard Roberts
    Pages 89-92
  8. Vehkatakrishna V. Bellur, Jyrki Sahlstrom
    Pages 119-122
  9. Peter W. Pasold
    Pages 123-127
  10. Stephen C. Cosmas, H. Lee Meadow
    Pages 128-130
  11. Lawrence R. Lepisto, Terry C. Wilson
    Pages 135-137
  12. Martin R. Schlissel, Joseph A. Giacalone
    Pages 138-142
  13. Michael M. Pearson, Robert Venzel
    Pages 143-147
  14. Alan B. Flaschner, A. Edward Spitz, Catherine E. Rosen, Lane A. Gerber, Jack L. Simonetti
    Pages 148-151
  15. Elizabeth C. Hirschman
    Pages 166-171
  16. Thomas A. Petit, Edward J. Ryan Jr.
    Pages 174-178
  17. Michael K. Mills, Thomas V. Bonoma
    Pages 195-197
  18. Glen Riecken, Ugur Yavas, A. Coskun Samli
    Pages 204-208
  19. Claude R. Martin Jr.
    Pages 209-212
  20. Richard W. Olshavsky, David B. MacKay
    Pages 213-217

About these proceedings


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective


Academy of Marketing Science Customer Behavior Industrial Marketing International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Venkatakrishna V. Bellur
    • 1
  1. 1.Northern Michigan UniversityMarquetteUSA

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods