Abstract
This research is concerned with comparisons of women's apparel retail store image spaces. The basic question being asked is whether or not women from five different life cycle groups construct comparable image spaces as representations of the marketplace. A space fitting methodology using the basic work of Schonemann and Carroll (1970) with modifications by Lingoes (1973) is employed.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Leon Arons, "Does Television Viewing Influence Store Image and Shopping Frequency," Journal of Retailing, 37 (Fall 1961), 1–13.
George Fisk, "A Conceptual Model for Studying Customer Image," Journal of Retailing, 37 (Winter 1961–62), 1–8.
Robert F. Kelley and Ronald Stephenson, "The Semantic Differential: An Information Source for Designing Retail Patronage Appeal," Journal of Marketing, 31 (October 1967), 43–47.
John H. Kunkel and Leonard L. Berry, "A Behavioral Concept of Retail Images," Journal of Marketing, 32 (October 1968), 21–27.
Jay D. Lindquist,"Meaning of Image," Journal of Retailing, 50 (Winter 1974–75), 29–38.
—. "The Image of a Retail Store as a Predictor of Consumer Shopping/Purchase Behavior," presented at the Midwest Marketing Association Conference, (April 1978.)
—. "Retailing Women's Apparel: An Empirical Investigation of Store Image," Midwest Marketing Association 1980 Conference Proceedings, ed. by Paul E. Arney. (Peoria, I1.: Midwest Marketing Association, March 1980).
James C. Lingoes and Peter H. Schonemann, "Alternative Measures of Fit for The Schonemann-Carroll Matrix Fitting Program," Psychometrika, 38 1973.
Pierre Martineau, "The Personality of the Retail Store," Harvard Business Review, 36 (January-February 1958), 47–55.
Eleanor G. May, "Image Evaluation of a Department Store," A Marketing Science Working Paper (October 1971).
Stuart U. Rich and Bernard D. Portis, "The Imageries of Department Stores," Journal of Marketing, 28 (April 1964), 10–15.
Peter H. Schonemann and Robert M. Carroll, "Pitting One Matrix to Another Under Choice of Central Dilation and a Rigid Motion," Psychometrika, 35 (June 1970), 245–255.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Lindquist, J.D. (2015). Are Women’S Apparel Retail Store Image Spaces Alike Across Life Cycle Lines: A Schonemann-Carroll-Lingoes Matrix Fit Application. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_42
Download citation
DOI: https://doi.org/10.1007/978-3-319-10966-4_42
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10965-7
Online ISBN: 978-3-319-10966-4
eBook Packages: Business and EconomicsBusiness and Management (R0)