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A Synthesizing Conceptualization of Communication in a Marketing/Physical Distribution Setting

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Marketing Horizons: A 1980's Perspective

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Abstract

This paper reviews information systems requirements for the marketing and physical distribution management elements of a typical company's management information system. A Marketing Information System combining the subsystems of accounting, marketing intelligence, marketing research and marketing science with a logistics information system to optimize marketing decision making and distribution efficiency is presented.

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Author information

Authors and Affiliations

  1. Marquette, USA

    Max L. Densmore & Samuel H. Himes Jr.

Authors
  1. Max L. Densmore
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  2. Samuel H. Himes Jr.
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Editor information

Editors and Affiliations

  1. Northern Michigan University, Marquette, Michigan, USA

    Venkatakrishna V. Bellur

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© 2015 Academy of Marketing Science

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Densmore, M.L., Himes, S.H. (2015). A Synthesizing Conceptualization of Communication in a Marketing/Physical Distribution Setting. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_41

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