Abstract
In this age of possible fuel shortage and increasing pollution auto curtailment could become a reality. The impact of psychological variables on auto use and ownership; the psychological consequences of auto curtailment; and psychological strategies to make restrictions acceptable are discussed. Modifying auto use by psychological means can be complex.
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Kirpalani, V.H., Gelfand, L. (2015). Automobile Curtailment: Interaction with Psychological Variables/Consequences/Strategies. In: Bellur, V. (eds) Marketing Horizons: A 1980's Perspective. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10966-4_3
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DOI: https://doi.org/10.1007/978-3-319-10966-4_3
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