Abstract
This paper explores how to manage channel conflict caused by the addition of electronic marketing channel through examining the external and internal factors that may influence channel conflict. Nine research propositions are proposed and the managerial implications are discussed.
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© 2015 Academy of Marketing Science
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Wang, W. (2015). Managing Channel Conflict in the age of E-Commerce: External and Internal Factors. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_90
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DOI: https://doi.org/10.1007/978-3-319-10963-3_90
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10962-6
Online ISBN: 978-3-319-10963-3
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