Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

  • Leroy Robinson, Jr.

Table of contents

  1. Front Matter
    Pages i-xlvi
  2. Dieter Ahlert, Vivian Hartleb, Maja Rohlfing
    Pages 1-1
  3. Carol C. Bienstock, Rachel K. Smith, Andrea J. S. Stanaland
    Pages 4-8
  4. Danielle A. H. Dorn, Rosemary Polegato
    Pages 14-20
  5. Thorsten Gruber, Isabelle Szmigin, Roediger Voss, Alexander Reppel
    Pages 21-21
  6. P. Monica Chien, T. Bettina Cornwell, Ravi Pappu
    Pages 22-22
  7. Antonis K. Klidas, Marcel van Assen, Daphne Oldenhof
    Pages 23-30
  8. David M. Woisetschläger, Vanessa J. Hessenkamp, Christof Backhaus
    Pages 31-31
  9. Curt J. Dommeyer, Elizabeth A. Lugo, Kelly R. Riddle, Christopher T. Tade, Lily Valdivia
    Pages 33-33
  10. Jing Yang, Kwong Chan, Sengun Yeniyurt
    Pages 36-36
  11. Göran Svensson
    Pages 39-39
  12. B. Raja Shekhar, P. Umamaheswari Devi
    Pages 40-44
  13. Boris Bartikowski, Nitish Singh, Dwight Merunka
    Pages 46-46
  14. Dheeraj Sharma, Beyaz Uludag, Shaheen Borna, Thomas Dobbelstein
    Pages 47-47
  15. Chris Dubelaar, Malvin Yeo
    Pages 48-48
  16. Wei Shao, Sharyn Rundle-Thiele, Ashley Lye
    Pages 49-52
  17. Jan R. Landwehr, Andreas Herrmann
    Pages 54-54
  18. Ze Wang, Aaron D. Arndt, Surendra N. Singh, Monica Biernat
    Pages 71-75
  19. Tao Gao, Brittanie Delava, Myke Doyle, Matt Shingler, Chad Stearns
    Pages 78-78
  20. Melissa Archpru Akaka, Stephen L. Vargo
    Pages 82-82
  21. Jenny Darroch, Andrew Jardine
    Pages 83-83
  22. Hillenbrand Carola, Kevin Money
    Pages 84-84
  23. Abhijit Guha, William Boulding, Richard Staelin
    Pages 85-85
  24. Nizar Souiden, Larry Pleshko, Julien Prtenjaca
    Pages 86-86
  25. Suzan Burton, Lindie Clark, Jette Bollerup
    Pages 87-91
  26. Prashanth U. Nyer, Stephanie Dellande, Niklas Myhr
    Pages 92-92
  27. Lars Bäckström, Lisa Papania, Christo Boshoff
    Pages 93-93
  28. Mary P. Harrison, Sharon E. Beatty, Kristy E. Reynolds, Stephanie M. Noble
    Pages 94-94

About these proceedings


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.


Academy of Marketing Science Brand Management Customer Behavior Marketing Research Marketing Strategy Services Marketing

Editors and affiliations

  • Leroy Robinson, Jr.
    • 1
  1. 1.University of Houston-Clear LakeHoustonUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-10962-6
  • Online ISBN 978-3-319-10963-3
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site
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