Abstract
In this paper, recent developments in adult learning theory are introduced and new directions forecasted for future sales research. The purpose of this manuscript is to move sales training research forward by identifying gaps in the extant sales training literature and presenting research directions and propositions.
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© 2015 Academy of Marketing Science
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Boyer, S. (2015). Perspective on Sales Training, Past, Present and Future. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_30
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DOI: https://doi.org/10.1007/978-3-319-10963-3_30
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10962-6
Online ISBN: 978-3-319-10963-3
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