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Understanding Employee Environmental Behaviour In Professional Service Firms

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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

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Abstract

This study focuses on understanding employee environmental behaviour in professional service firms that are implementing pro-environmental strategies. To date research has mainly focused on environmental management programmes (EMPs) within manufacturing, however, the size of the service economy’s contribution to GDP in more economically developed nations adds to the importance of exploring environmental issues in service firms (Kassinis & Soteriou, 2009). The research seeks to develop a model to explain employees’ motivations to engage with the organisation’s EMP. Although EMPs have the potential to improve an organisation’s environmental performance, adopting an internal-marketing approach to promote positive environmental outcomes by service employees may enhance the realisation of environmental objectives.

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Author information

Authors and Affiliations

  1. Houston, USA

    Kate Thirlaway, Dr. Niall Piercy & Dr. Alistair Brandon-Jones

Authors
  1. Kate Thirlaway
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  2. Dr. Niall Piercy
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  3. Dr. Alistair Brandon-Jones
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Editor information

Editors and Affiliations

  1. University of Houston-Clear Lake, Houston, TX, USA

    Leroy Robinson Jr.

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© 2015 Academy of Marketing Science

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Thirlaway, K., Piercy, N., Brandon-Jones, A. (2015). Understanding Employee Environmental Behaviour In Professional Service Firms. In: Robinson, L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10912-1_22

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