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Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

  • Leroy Robinson, Jr.

Table of contents

  1. Front Matter
    Pages i-xlv
  2. Daniel J. Goebel, Dawn R. Deeter-Schmelz, Karen Norman Kennedy
    Pages 4-4
  3. Lynette Ryals, Shahpar Abdollahi, Javier Marcos
    Pages 11-14
  4. Marie Taillard, Minas Kastanakis
    Pages 30-39
  5. Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson
    Pages 40-43
  6. Margy P Conchar, Havva J Meric, Beverly Wright
    Pages 66-69
  7. Kate Thirlaway, Niall Piercy, Alistair Brandon-Jones
    Pages 75-81
  8. Hilde A. M. Voorveld, Fred E. Bronner, Peter C. Neijens, Edith G. Smit
    Pages 90-90
  9. Göran Svensson, Carmen Padin
    Pages 118-118
  10. Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman
    Pages 128-128
  11. Yuko Yamashita, Wataru Uehara, Masato Sasaki, Hiroyuki Fukuchi, Gen Fukutomi
    Pages 129-129
  12. Matti Jaakkola, Jukka Luoma, Johanna Frösén, Henrikki Tikkanen, Jaakko Aspara
    Pages 131-134
  13. Pedro Verga Matos, Rita Coelho do Vale
    Pages 136-136
  14. Carmen Abril, Joaquin Sanchez, Diana Gavilan, Roberto Manzano, Maria Avello
    Pages 138-138
  15. Kyoungmi Kim, Arthur W. Allaway, Alexander E. Ellinger
    Pages 139-139
  16. Boris Toma, Daniel Heinrich, Hans H. Bauer, Colin Campbell, Philipp Rauschnabel
    Pages 153-153

About these proceedings

Introduction

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.​

Keywords

Academy of Marketing Science Customer Behavior Marketing Engagement Marketing Strategy Marketing Theory

Editors and affiliations

  • Leroy Robinson, Jr.
    • 1
  1. 1.University of Houston-Clear LakeHoustonUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-10912-1
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-10911-4
  • Online ISBN 978-3-319-10912-1
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site