Abstract
This paper provides an overview of different ways of using dyadic operationalizations. Using a dataset from the Russian manufacturing industry, we test a monadic versus an internal dyadic data. This research opens up more meaningful quantitative work by enriching the often limited focal company perspective of research on business relationships.
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Henneberg, S.C., Ashnai, B., Smirnova, M., Naudé, P. (2015). Dyadic Operationalization in Business Marketing. In: Dato-on, M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10873-5_34
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DOI: https://doi.org/10.1007/978-3-319-10873-5_34
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