Reinterpret 3G Emoticons from a Persona Theory

  • Minseo Kim
  • Chungkon Shi
  • Jeounghoon Kim
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8531)


As the use of Instant message service increased, emoticons also have been changed and developed in various forms. Especially, 3rd-generation (3G) emoticons are being spotlighted as new communicative tools because they provide wide selection of choice through vividly personified characters. To reflect this trend, this study formulated and confirmed a hypothesis that the more emoticons are personified and sophisticated, the more people tend to regard emoticons as persona. And to prove it, we follow three steps: 1) we account the definition and characteristics of 3G emoticons; 2) we examine whether 3G emoticons reflect people’s social personality by adopting Five-Factor Model; 3) based on a great deal of research that has revealed gender differences during real conversations, we analyzed gender differences in 3G emoticons usage through self-report questionnaire. As a result, we verified that people recognized 3G emoticons as kinds of their’ persona rather than just tools to facilitate conversations.


Emoticons Five Factor Model (FFM) Gender difference Computer- mediated Communication (CMC) Instant Message Service (IMS) 


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Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Minseo Kim
    • 1
  • Chungkon Shi
    • 1
  • Jeounghoon Kim
    • 1
  1. 1.Graduate School of Culture TechnologyKAIST (Korea Advanced Institute of Science & Technology)DaejeonRepublic of Korea

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