Advertisement

The Importance of Social Media as Source of Information in the Technology Identification in Dependence of External and Internal Factors

  • Christian W. Scheiner
Part of the Lecture Notes in Computer Science book series (LNCS, volume 8531)

Abstract

Technologies are a key factor in gaining a competitive edge and in ensuring the profitability and survival of a company. Within the last decade a paradigm shift occurred that has placed external sources at the center of identifying technologies. Developments in information technologies have created new external sources of information such as social media, which have enlarged the organizational search field. Social media possess some characteristics which could make them a promising source for technology information. The importance of social media for companies in technology identification has, however, not been examined empirically. This study therefore analyses social media as a source for technological information. The findings of this study show that social media play in comparison to other external sources only a minor role for companies. Additionally, the evaluation of social media does not vary depending on internal or external factors.

Keywords

social media technology identification sources of information 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Von Hippel, E.: Democratizing Innovation. MIT Press, Cambridge (2005)Google Scholar
  2. 2.
    Chesbrough, H.W.: The Era of Open Innovation. MIT Sloan Management Review 44(3), 35–42 (2003)Google Scholar
  3. 3.
    Tsai, W.: Knowledge Transfer in Intraorganizational Networks: Effects of Network Position and Absorptive Capacity on Business Unit Innovation and Performance. Academy of Management Journal 44(5), 996–1004 (2001)CrossRefGoogle Scholar
  4. 4.
    Richter, A., Koch, M.: Social software — status quo und Zukunft. Technischer Bericht, Nr. 2007–01, Fakultät für Informatik. Universität der Bundeswehr München (2007)Google Scholar
  5. 5.
    Kietzmann, J., Hermkens, K., McCarthy, I., Silvestre, B.: Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media. Business Horizon 54(3), 241–251 (2011)CrossRefGoogle Scholar
  6. 6.
    Bundesverband Digitale Wirtschaft e.V. (ed.): Richtlinie zur Medientypeinteilung, http://www.bvdw.org/mybvdw/media/download/richtlinie-social-media-zur-medientyp-einteilung-2013.pdf?file=2714 (accessed September 5, 2013)
  7. 7.
    Kaplan, A.M., Haenlein, M.: Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons 53(1), 59–68 (2010)CrossRefGoogle Scholar
  8. 8.
    Kim, A.J., Ko, E.: Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand. Journal of Business Research 65(10), 1480–1486 (2012)CrossRefGoogle Scholar
  9. 9.
    DEI Worldwide:: The Impact of Social Media on Purchasing Behavior. Engaging Consumers Online (2008), http://www.deiworldwide.com/files/DEIStudy-Engaging%20ConsumersOnline-Summary.pdf
  10. 10.
    Lambe, C.J., Spekman, R.E.: Alliances, External Technology Acquisition, and Discontinuous Technological Change. Journal of Product Innovation Management 14(2), 102–116 (1997)CrossRefGoogle Scholar
  11. 11.
    Basberg, B.L.: Patents and the Measurement of Technological Change: A Survey of the Literature. Research Policy 16(2-4), 131–141 (1987)CrossRefGoogle Scholar
  12. 12.
    Bessant, J., von Stamm, B.: Twelve Search Strategies That Could Save Your Organization. AIM Executive Briefing, London Business School, London (2007)Google Scholar
  13. 13.
    Link, A.N., Rees, J.: Firm Size, University Based Research, and the Returns to R&D. Small Business Economics 2(1), 25–31 (1990)CrossRefGoogle Scholar
  14. 14.
    Droge, C., Stanko, M.A., Pollitte, W.A.: Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs. Journal of Product Innovation Management 27(1), 66–82 (2010)CrossRefGoogle Scholar
  15. 15.
    Lim, K., Chesbrough, H., Ruan, Y.: Open Innovation and Patterns of R & D Competition. International Journal of Technology Management 52(3-4), 295–321 (2010)CrossRefGoogle Scholar
  16. 16.
    Jaworski, B.J., Kohli, A.K.: Market Orientation: Antecedents and Consequences. Journal of Marketing 57, 53–70 (1993)CrossRefGoogle Scholar
  17. 17.
    Tang, J., Kacmar, K.M., Busenitz, L.: Entrepreneurial Alertness in the Pursuit of New Opportunities. Journal of Business Venturing 27(1), 77–94 (2012)CrossRefGoogle Scholar
  18. 18.
    Kahle, L.R., Valette-Florence, P.: Marketplace Lifestyles in an Age of Social Media: Theory and Methods. M. E. Sharpe, Armonk (2012)Google Scholar
  19. 19.
    Coombs, R.: Core Competencies and the Strategic Management of R&D. R & D Management 26(4), 345–355 (1996)CrossRefGoogle Scholar
  20. 20.
    Schonlau, M., Fricker, R.D., Elliott, M.N.: Conducting Research Surveys via E-Mail and the Web. Rand, Santa Monica (2002)Google Scholar
  21. 21.
    Schmitt, J.F., Klein, G.: Fighting in the Fog: Dealing with Battlefield Uncertainty. Marine Corps Gazette 80, 62–69 (1996)Google Scholar
  22. 22.
    Mitchell, W.: Whether and When? Probability and Timing of Incumbents’ Entry into Emerging Industrial Subfields. Administrative Science Quarterly 34(2), 41–50 (1989)CrossRefGoogle Scholar
  23. 23.
    Berthon, P., Pitt, L.F., Ewing, M.T.: Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context. Academy of Marketing Science Journal 29(2), 135–150 (2001)CrossRefGoogle Scholar

Copyright information

© Springer International Publishing Switzerland 2014

Authors and Affiliations

  • Christian W. Scheiner
    • 1
  1. 1.Friedrich-Alexander-Universtität Erlangen-NürnbergNürnbergGermany

Personalised recommendations