Abstract
Being entrepreneurially creative is one thing, knowing what to do as a creative entrepreneur is something else again. The next chapter provides a creative process model of entrepreneurial venture development. The role of creativity in the entrepreneurial investment process is explored. We come to appreciate plausible process linkages between entrepreneurial creativity and entrepreneurial performance.
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McMullan, W.E., Kenworthy, T.P. (2015). Entrepreneurial Dynamics. In: Creativity and Entrepreneurial Performance. Exploring Diversity in Entrepreneurship. Springer, Cham. https://doi.org/10.1007/978-3-319-04726-3_9
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DOI: https://doi.org/10.1007/978-3-319-04726-3_9
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